Free Email Course for Scientists: How To Create Your Personal Social Media Strategy. Click Here
Engage and inspire with a one-time talk tailored to your audience’s needs. These sessions are designed to help researchers grow their visibility on social media and build effective strategies to ensure their work has real-world impact.
What can these talks cover?
Here are just a few of the topics that can be tailored to your group:
Structuring a Personal Social Media Strategy: Learn how to create an effective, research-driven online presence.
Crafting Impactful LinkedIn Posts: Understand the ingredients and structure for posts that grab attention and foster engagement.
Platform Overviews: Explore the strengths of various platforms and learn how to choose the right one to connect with specific target audiences, such as fellow researchers, policymakers, or the public.
Video Content Creation: Gain insights into scripting, shooting, and post-production to create engaging video content that tells your research story.
Engaging with Target Groups: Develop strategies to communicate effectively with diverse audiences and make your research accessible and relevant.
These talks provide actionable insights and practical guidance to kickstart an impactful online presence for researchers. Whether your goal is to amplify your institution’s visibility or empower individual scientists, this is a valuable opportunity to inspire and drive change.
Let’s collaborate to make science more visible and impactful.
Equip your team with an immersive workshop series that provides hands-on training in social media and science communication over multiple sessions. These workshops empower researchers with tools and strategies to effectively share their work, build visibility, and create lasting impact.
Workshop Ingredients:
One example of how a workshop series could be structured includes:
Four 1.5-hour workshops (held biweekly):
Each session combines expert input with interactive, collaborative exercises to keep participants engaged and focused on applying their new knowledge.
Homework assignments after each session:
Participants will create and post content based on the session’s focus, allowing them to practice real-world application in a structured environment.
Personalized feedback on content:
Each participant receives tailored feedback on their posts, accelerating the development of their communication skills and building confidence in content creation.
Skill-building for efficiency and impact:
Learn how to streamline and automate content production, saving time while maintaining a consistent online presence that drives visibility and engagement.
AI-enhanced strategies:
Practical guidance on leveraging AI tools for creating text, visuals, and videos that amplify reach and simplify workflows.
A focus on community and collaboration:
Participants will engage in peer-to-peer learning, fostering a supportive environment where ideas are shared, and connections are built.
This is just one example of how a workshop series can be structured. Programs can be tailored to your team’s specific needs, including different formats, durations, or focuses, to ensure the greatest relevance and impact.
Strategy sessions are designed to help universities and research organizations structure impactful social media initiatives. These sessions provide a roadmap for empowering scientists as effective science communicators and ambassadors for their institutions. Together, we develop tailored ambassador and educational programs that build researchers’ skills, increase research impact, and strengthen the organization’s presence and influence.
What I Offer:
Social media-driven communication strategies:
I collaborate with universities, research organizations, and departments to develop tailored strategies that prioritize social media as a core communication channel. These strategies focus on maximizing outreach, engaging diverse audiences, and building visibility for academic achievements and institutional goals.
Building ambassador programs:
I design strategies to empower researchers as ambassadors, enabling them to communicate their science effectively, foster meaningful engagement, and contribute to their institution’s brand. These programs emphasize skill-building, storytelling, and creating content that drives both visibility and impact.
Strategies for communicating research projects:
I help research teams create comprehensive communication plans to amplify their project’s visibility and impact. This includes identifying target audiences (e.g., policymakers, industry partners, or the public), crafting compelling narratives to make complex findings accessible, and selecting the most effective platforms and formats to share their work.
Open to Similar Engagements
If your organization has unique challenges or needs that aren’t covered here, I am happy to be pitched other types of engagements. Whether it’s a custom project, a one-time strategy session, or a long-term partnership, feel free to reach out to explore how we can work together.
